Free masterclass

Free live masterclasses on persuasion and AI

Practical, evidence-led sessions with Bas Wouters. No fluff, no sales pitch — just the thinking and the tools you can use in your work the same week.

Current programme

Upcoming masterclass

Live series

2400 Years of Persuasion

How to Use It Faster and Easier Today with AI

From classical rhetoric to psychology, behavioural science and neuroscience — and how AI lets you apply 2,400 years of persuasion thinking faster and more easily today.

Date: [PUBLIC EVENT DATE]
Format: Live online

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New free masterclasses are announced first to the Online Influence newsletter and to members of the Free AI Lab.

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