Placeholder client A
Challenge
Teams communicating change without alignment.
Intervention
Two-day interactive masterclass on behavioral communication.
Result
Participant outcome to be added after approval.
Read the storySpeaking & Training
Make behavioral science practical for your people.
Turn proven psychology into clearer decisions, stronger communication and better digital results.
- Understand what really drives behavior
- Apply proven principles immediately
- Give teams one practical language for influence
Practical, interactive and built around real work.
Application
Apply for a free masterclass
Tell us who the session is for. We will review whether the masterclass is a strong fit.
Built on proven behavioral science
37
proven psychological principles
1,000+
professionals applying our methodology
101,238
books sold worldwide
37
participant responses
4.7/5
average rating
9.4/10
recommendation score
+78
NPS
Trusted by teams and organisations worldwide
Booking.com
Mercedes-Benz
Disney
Coca-Cola
Allianz
Flexible formats
One method. Different ways to learn.
Keynotes
Short, energetic sessions that create a shared understanding and inspire action.
Explore the formatMasterclasses and workshops
Interactive sessions built around practical challenges, examples and exercises.
Explore the formatTraining programs
Deeper learning journeys that help teams apply behavioral science consistently.
Explore the formatExperience the method
See what your team will learn.
A practical, session-shaped preview of the content covered in a typical masterclass.
Sample masterclass · Online Influence Institute
Why people hesitate — and how to guide them into action.
- 1
Why people hesitate
The behavioral reasons intent doesn't turn into action.
- 2
How prompts shape action
Small wording changes that make the next step obvious.
- 3
Where friction blocks behavior
Diagnosing the moments people quietly abandon.
- 4
How choice architecture changes decisions
Defaults, order and framing your team can apply immediately.
- 5
How AI and psychology work together
Using behavioral principles inside AI-generated communication.
What changes after the session
Your team leaves ready to act.
Clearer communication
Messages that respect attention and guide readers to a decision.
Better digital decisions
Behavioral reasoning applied to pages, flows and campaigns.
Less internal guesswork
A shared vocabulary that replaces opinion with principle.
Practical tools teams remember
Frameworks and prompts that stay useful weeks later.
Meet your speaker
Behavioral science without the academic fog.
Bas Wouters translates behavioral science into practical tools professionals can use immediately. As co-author of Online Influence, he combines proven psychology, digital experience and interactive learning. Read the full bio, press & podcasts →
- Co-author of Online Influence
- International trainer and speaker
- Practical behavioral design expertise
BW
Portrait placeholder
Replace with approved photo of Bas Wouters.
Session visual
Replace with a photo of a real masterclass or training in progress.
Built for participation
Not another passive presentation.
Sessions are designed for people to think, discuss and try things — so the ideas translate into decisions the following week.
- Relevant examples from real organisations
- Audience participation throughout the session
- Clear tools rather than loose inspiration
- Direct connection to daily work
Applied in real organisations
From behavioral theory to visible results.
Three editable client-example placeholders. Replace with approved training stories.
Placeholder client B
Challenge
Digital teams disagreeing on where to focus improvements.
Intervention
Training program combining behavioral principles and applied cases.
Result
Participant outcome to be added after approval.
Read the storyPlaceholder client C
Challenge
Leaders wanting a shared language for influence.
Intervention
International keynote followed by team workshops.
Result
Participant outcome to be added after approval.
Read the storyPARTICIPANT REVIEWS
Practical. Science-based. Ready to apply.
Feedback from professionals who completed the Online Influence Power Course with Bas Wouters (5 live sessions of 2 hours, 2025).
The course took things to a whole new level. It is practical, super engaging and packed with science-backed strategies that are easy to apply.
Dr. Ahmad Misto
Online Influence Power Course participant, 2025
This course is a game changer for anyone involved with marketing and selling online using proven behavioral science.
Ezio Sabatino
Online Influence Power Course participant, 2025
The Online Influence Power Course helps you understand how to design behavior online and help people make better decisions.
Leopold Ajami
Online Influence Power Course participant, 2025
A great course, masterfully delivered and rich with practical insights.
Rohit
Online Influence Power Course participant, 2025
CORPORATE MASTERCLASS RESULTS
Online Influence masterclass
Marketing professionals from companies across A leading Peruvian multi-business group joined a one-hour Online Influence masterclass with Bas Wouters.
41
participant responses
68
session NPS
76
practitioner NPS
4.56
applicability score
“He shared valuable knowledge applicable to the group's companies. He shared real cases and gave live feedback.”
“It can be put into practice quickly, and it is a topic that adds a great deal across various areas.”
“Bas was an incredible host, super persuasive and interactive.”
Anonymous feedback from the one-hour corporate masterclass.
View the complete corporate masterclass case →Fantastic. Giving real-world tools to drive results. Explained clearly and simply.
Clive
Online Influence Power Course participant, 2025
Online Influence Power Course participant, 2025.
Start with a free masterclass
Let your team experience the method.
Apply for a practical introduction to behavioral science, digital influence and better decision-making.
Apply for a free masterclass
No sales commitment. Applications are reviewed personally.