Speaking & Training

Make behavioral science practical for your people.

Turn proven psychology into clearer decisions, stronger communication and better digital results.

Understand what really drives behavior
Apply proven principles immediately
Give teams one practical language for influence

Practical, interactive and built around real work.

Application

Apply for a free masterclass

Tell us who the session is for. We will review whether the masterclass is a strong fit.

Built on proven behavioral science

proven psychological principles

1,000+

professionals applying our methodology

101,238

books sold worldwide

participant responses

4.7/5

average rating

9.4/10

recommendation score

+78

NPS

Read all Online Influence Power Course reviews

Trusted by teams and organisations worldwide

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Flexible formats

One method. Different ways to learn.

Keynotes

Short, energetic sessions that create a shared understanding and inspire action.

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Masterclasses and workshops

Interactive sessions built around practical challenges, examples and exercises.

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Training programs

Deeper learning journeys that help teams apply behavioral science consistently.

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Experience the method

See what your team will learn.

A practical, session-shaped preview of the content covered in a typical masterclass.

Sample masterclass · Online Influence Institute

Why people hesitate — and how to guide them into action.

1
Why people hesitate
The behavioral reasons intent doesn't turn into action.
2
How prompts shape action
Small wording changes that make the next step obvious.
3
Where friction blocks behavior
Diagnosing the moments people quietly abandon.
4
How choice architecture changes decisions
Defaults, order and framing your team can apply immediately.
5
How AI and psychology work together
Using behavioral principles inside AI-generated communication.

View the sample program →

What changes after the session

Your team leaves ready to act.

Clearer communication

Messages that respect attention and guide readers to a decision.

Better digital decisions

Behavioral reasoning applied to pages, flows and campaigns.

Less internal guesswork

A shared vocabulary that replaces opinion with principle.

Practical tools teams remember

Frameworks and prompts that stay useful weeks later.

Meet your speaker

Behavioral science without the academic fog.

Bas Wouters translates behavioral science into practical tools professionals can use immediately. As co-author of Online Influence, he combines proven psychology, digital experience and interactive learning. Read the full bio, press & podcasts →

Co-author of Online Influence
International trainer and speaker
Practical behavioral design expertise

Apply for a free masterclass

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Built for participation

Not another passive presentation.

Sessions are designed for people to think, discuss and try things — so the ideas translate into decisions the following week.

Relevant examples from real organisations
Audience participation throughout the session
Clear tools rather than loose inspiration
Direct connection to daily work

Applied in real organisations

From behavioral theory to visible results.

Three editable client-example placeholders. Replace with approved training stories.

Placeholder client A

Challenge

Teams communicating change without alignment.

Intervention

Two-day interactive masterclass on behavioral communication.

Result

Participant outcome to be added after approval.

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Placeholder client B

Challenge

Digital teams disagreeing on where to focus improvements.

Intervention

Training program combining behavioral principles and applied cases.

Result

Participant outcome to be added after approval.

Read the story

Placeholder client C

Challenge

Leaders wanting a shared language for influence.

Intervention

International keynote followed by team workshops.

Result

Participant outcome to be added after approval.

Read the story

PARTICIPANT REVIEWS

Practical. Science-based. Ready to apply.

Feedback from professionals who completed the Online Influence Power Course with Bas Wouters (5 live sessions of 2 hours, 2025).

The course took things to a whole new level. It is practical, super engaging and packed with science-backed strategies that are easy to apply.

Dr. Ahmad Misto