Apply Marketing Psychology. Faster & Easier with AI.
Make small changes and improve leads, sales and engagement.
- Better Results. Get more from your existing marketing.
- Proven Psychology. Practical insights and real cases every 3 weeks.
- Free AI Prompts. Apply psychology faster and easier.
4.8/5 · Trusted by 101,869 Professionals
Trusted by 100,000+ people including leading organizations
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Professionals trained worldwide
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Copies of ‘Online Influence’ sold worldwide
Real people, real results
“Bas has a rare ability to turn behavioral psychology into practical actions you can use immediately and that actually improve results.”
Wesley de Ruiter
Disney
“We applied the principles and saw an immediate increase in conversions.”
Xander Wiewel
Marketing Institute, Eli Lilly Global
“Bas is the #1 expert in the world at making marketing psychology practical and easy to apply.”
Ezio Sabatino
Sabatino Marketing — USA
“The perfect mix between science and application for the online environment. A total must!”
Pilar Bringas
IESE Business School — Spain
“Bas is the absolute #1 when it comes to applying marketing psychology.”
Venkataram Arabolu
Former CEO, BSI India
“Just when I thought I had seen everything in persuasion, I discovered an entirely new universe.”
Giovanni Begossi
Bestselling author — Brazil
Featured in
Hi, I'm Bas. I make marketing psychology practical.
Technology changes constantly. Human psychology doesn’t.
Platforms change. Marketing tools change. And AI changes what you can create and how fast.
But…
The reasons why people notice, hesitate, choose and act are far more stable.
That's where Practical Marketing Psychology comes in.
Over the years, I've seen how relatively small changes can make a meaningful difference to marketing results.
So…
More people clicking. More visitors becoming leads. More customers deciding to buy.
That's what interests me most. Not just understanding why people behave as they do, but using that knowledge to improve what happens next.
That’s why…
I turn behavioral science into practical ideas you can apply to your marketing. And AI now makes that faster and easier.
Because psychology is the steering wheel. AI is the accelerator.
Through my newsletter, I share practical insights, real examples and AI Persuasion Prompts to help you turn psychology into better results.
To your marketing success,
- - Bestselling author of “Online Influence”
- - Founder, Online Influence Institute
Hi, I’m Cue. I make invisible influence visible.
People make thousands of choices every day. But what influences those choices often goes unnoticed.
A word. A colour. A familiar pattern. Or one small change in how something is presented.
Subtle cues that quietly shape how people choose.
That’s where I come in.
I explain complex behavioural science in a simple way, so you can easily learn it and apply it.
With my research lens, I turn what I find into clear visuals, practical ideas and AI prompts you can use right away.
So…
Whenever you see me, take a closer look. There is probably something useful to notice.
Let’s understand behaviour. And create better results.
What do you get when you sign up?
Practical marketing psychology you can use, not just read.
Free AI Persuasion Prompts
Find faster ways to turn attention into action.
Better content, ads and emails
Get more from the content and campaigns you already create.
Stronger landing pages
Find opportunities to turn more visitors into leads and customers.
Real cases
See what improved results and what you can test yourself.
New practical insights
Keep discovering small changes that could make a big difference.
Start with the free prompts. Keep improving with the examples and insights that follow.
Here’s how simple it is.
- 1
Sign Up for Free
Enter your name and email address to receive your free AI Persuasion Prompts.
- 2
Start Improving Your Marketing
Use the prompts to find practical ways to improve an ad, email, landing page or customer journey you're already working on.
- 3
Keep Getting Better Results
Receive new marketing psychology insights, real cases and AI Persuasion Prompts approximately every three weeks.
Free. Practical. Unsubscribe anytime.
Your marketing can look right and still fail to move people.
People see your ad, but don’t click.
They reach your page, but don’t continue.
They start a form, then abandon it.
You know a psychological principle, but not where to apply it.
AI gives you more copy, but not necessarily more action from your visitors.
More content isn't always the answer. Sometimes the next step just needs to be clearer, easier or more persuasive.
Built for People Who Want Better Marketing Results.
If you're a marketer
Get more clicks, leads and conversions from the campaigns you already create.
If you lead a marketing team
Improve campaign performance and help your team achieve better results with less guesswork.
If you run a marketing agency
Deliver better results for your clients and give them another reason to choose your agency.
If you're an entrepreneur
Turn more of your marketing efforts into new leads, customers and sales.
Different roles. One goal: better marketing results.
Still some questions?
- Yes. The prompts are free. You’ll also receive the Online Influence newsletter with practical psychology, examples and ideas. You can unsubscribe at any time.
- They’re practical instructions you can give an AI tool to analyse or improve a marketing asset using behavioral psychology. Start with your own ad, email, landing page or customer journey.
- No. The prompts help you work through practical questions step by step. You still decide which suggestions fit your customer and your situation.
- After signing up, we’ll send the prompts to your email address.
- No. A prompt helps you identify and test better options. Real results depend on your audience, your offer and your implementation. Measure what changes or ask us to help you.
Ready to Get Better Results From Your Marketing?
Get your free AI Persuasion Prompts and discover practical ways to improve your next campaign.
4.8/5 · Trusted by 101,869 Professionals