CORPORATE MASTERCLASS CASE
One masterclass. Multiple businesses. Practical action.
Bas Wouters delivered a one-hour Online Influence masterclass for marketing professionals from companies across a leading Peruvian multi-business group.
The session focused on practical behavioral principles professionals could understand quickly and apply across different business contexts.
- 41 participant responses
- 68 session NPS
- 76 practitioner NPS
- 4.56 applicability score
Explore how Online Influence could work across your organization.
THE ORGANIZATION
Different businesses. One shared challenge.
Large groups often have marketing professionals spread across different companies, markets and customer journeys. The challenge is not a lack of ideas. The challenge is creating one practical language for attention, motivation, ability and action.
Organization context
A Peruvian multi-business group active across sectors including financial services, retail, education and health.
Session context
Marketing professionals invited from different group companies.
THE SESSION
One focused hour. Built for application.
Practical behavioral science
Principles were connected to real marketing and customer decisions.
Cross-company relevance
Examples were designed to work across different business environments.
Live interaction
Participants could engage, ask questions and receive live feedback.
Immediate application
The session focused on ideas professionals could test quickly.
This was a one-hour introductory masterclass. It was not a full training or implementation program.
PARTICIPANT FEEDBACK
Practical. Interactive. Easy to apply.
Metrics were supplied by the A leading Peruvian multi-business group organizing team after the masterclass. They are not independently audited. The applicability score is reported on the scale used by the organizing team; the scale has not been separately confirmed.
WHAT PARTICIPANTS SAID
Clear ideas. Real examples. Immediate value.
“He shared valuable knowledge applicable to the group's companies. He shared real cases and gave live feedback.”
“It can be put into practice quickly, and it is a topic that adds a great deal across various areas.”
“Because it was very interactive, we could take part, and it was very enjoyable.”
“Super important tips for immediate results.”
“Very clear delivery and strong command of the topic.”
“His explanation keeps the listener hooked. He is entertaining and uses examples to make his point.”
Responses were collected anonymously after the one-hour corporate masterclass.
WHAT WORKED
Four themes appeared throughout the feedback.
Practical application
- Practical and compelling
- Very practical and useful
- Super important tips for immediate results
- It can be put into practice quickly
Clear explanations
- Easy to follow
- Clear with real examples
- Easy to understand
- Backed by data
Energy and interaction
- Very dynamic
- Good energy
- Interactive and enjoyable
- Keeps the listener hooked
Relevant across businesses
- Applicable to the group's companies
- Useful across various areas
- Focused on the current reality
- Helps understand client behavior
These themes summarize recurring wording across the 41 responses. Not every respondent mentioned every theme.
WHAT WE LEARNED
Strong feedback also improves delivery.
Most responses emphasized clarity, energy and practical application. A small number of participants wanted:
- More time for deeper application
- More practical action within the session
- More advanced or disruptive content
- Improvements to the translation experience
This feedback helps us match session depth, audience level and format more precisely for the next corporate masterclass.
WHAT THIS MAKES POSSIBLE
Create one language across many teams.
A central masterclass can introduce shared behavioral principles before teams move into deeper workshops, asset reviews or implementation. These are possible organizational applications — not outcomes claimed from the one-hour session.
Group-wide introduction
Introduce one practical method across companies or departments.
Leadership alignment
Create shared language around customer and employee behavior.
Marketing capability
Help teams recognize friction inside real campaigns and journeys.
Local application
Let different businesses translate the same principles into their own context.
Follow-up programs
Continue with workshops, optimization projects or team training.
ONE METHOD. DIFFERENT DEPTHS.
Start small. Build deeper capability.
INTRODUCTION
One-hour masterclass
Best for
- Leadership events
- Marketing communities
- International groups
- Company-wide inspiration
Outcome. A clear introduction to Online Influence.
APPLICATION
Interactive team workshop
Best for
- Marketing teams
- Digital teams
- Customer-experience teams
- Real company cases
Outcome. Apply principles to actual assets and decisions.
CAPABILITY
Multi-session training program
Best for
- Internal academies
- Cross-company groups
- Professional development
- Long-term capability building
Outcome. Build repeatable Online Influence skills.
ONLINE INFLUENCE FOR YOUR ORGANIZATION
Bring practical behavior into your teams.
Start with one focused masterclass. See what your professionals apply next.
Tell us about your audience, organization and challenge.