Online Influence Insights
Better decisions start with better behavior.
Explore practical recordings, articles, guides and cases about behavioral science, AI, marketing and online influence.
Article · 6 minAnatomy of a checkout that stops leaking
Articlemarketing and conversion
Anatomy of a checkout that stops leaking
Cut one field and reframe one CTA — measure the lift within a week.
6 min readRead the article →
Jun 24, 2026
Recording · 34 min
Recordingai
Prompts that change real behavior
Rewrite one production prompt today using the four-part behavioral pattern.
34 minWatch the recording →
Jun 18, 2026
Guide · 12 minThe behavioral funnel guide
Guideoffers and funnels
The behavioral funnel guide
Map your funnel to five decision moments and remove friction on the two heaviest ones.
12 min readOpen the guide →
Jun 10, 2026
Case · 5 minSample retailer reduces checkout drop-off
Case studymarketing and conversion
Sample retailer reduces checkout drop-off
One removed field and one reframed CTA moved completed checkouts up.
5 min readView the case →
May 30, 2026
Article · 5 minWhat makes a masterclass actually land
Articletraining and consulting
What makes a masterclass actually land
Redesign the last 15 minutes of your next workshop around one committed action per participant.
5 min readRead the article →
May 14, 2026
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