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What makes a masterclass actually land

Facilitation choices that turn a workshop into behavior change back at the desk.

Online Influence InstituteMay 14, 20265 min read
Article · 5 minWhat makes a masterclass actually land

Most workshops end with a slide called 'next steps'. Most next steps never happen. This article covers the four facilitation choices that turn a session into action.

Key takeaways

What you will learn.

  • Commit to a single action per participant.
  • Design the last 15 minutes as carefully as the first.
  • Public commitment doubles follow-through.

What to do next

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