Press & Media
Founder & CEO, Online Influence Institute · Author of Online Influence · Global keynote speaker on behavioral science · 28,500+ LinkedIn followers.
The Book
Published November 2020. Co-authored with Joris Groen. Winner of the PIM Marketing Literatuur Prijs 2020 — Best Marketing Study Book. Over 40 real-life success cases and 150+ illustrations. The most complete and practical guide to behavioural design online. Available in English and Dutch.
The book written by Bas Wouters is a must read for everybody who wants to boost their online results. A must-study for anyone involved in online influence.
— Dr. Robert Cialdini, NY Times Bestselling Author of Influence & Pre-Suasion
Podcast Appearances
Long-form conversations on behavioral science, AI, conversion and ethical persuasion.
Bas on persuasion science combined with AI-driven marketing. How behavioral principles amplify AI output quality.
Why 95–98% of customer choices happen subconsciously and how to design digital experiences for that reality.
A 2-system process for effective decision making. Ethical persuasion and actionable solutions for real conversion problems.
Discussion of the book Online Invloed and behavioural science applied to online design. With co-author Joris Groen.
Part 1 of '3 marketing experts over Daniel Kahneman'. Author of bestseller Online invloed, #1 in marketing category.
One of the few people in the world personally trained by Dr. Robert Cialdini to deliver the Power of Persuasion (POP) Masterclass.
Can influence tactics be both ethical and effective? Bas explores ethical persuasion and the science behind online influence.
Glenn Vergoossen hosts a 94-minute deep-dive special with Bas Wouters on online influence and digital impact.
Want Bas on your podcast? info@onlineinfluence.com
Keynote & Workshop Speaking
Guest keynote at Adani University. Featured as Founder & CEO of the Online Influence Institute, international bestselling author, certified trainer, and global keynote speaker.
Full-day conference alongside Dr. Gregory Neidert. Keynotes, breakouts and networking. Schedule runs 8:00 AM – 5:30 PM.
The "Influence at Work" workshop — described as "truly inspiring" by participants. Widely shared on LinkedIn in January 2026.
Regular free public workshop. Live demonstration of how small behavioral changes create real conversion lifts. Endorsed by Dr. Cialdini.
Interested in booking Bas?
See speaking & trainingPress & Articles
Interview with Bas Wouters published across four leading Dutch trade magazines. Covers how entrepreneurs can apply behavioral psychology for better online results — motivation, ability, and the winning prompt.
Roger Dooley reviews Online Influence and interviews Bas Wouters and Joris Groen on using behavioral psychology to convert visitors into buyers online.
How do you turn viewers into buyers and dropouts into engagers? Review of the book applying behavioural psychology to get more results online.
RTL Nieuws profile on Bas Wouters — from online entrepreneur to persuasion expert applying behavioural science online.
For interview requests, podcast bookings, speaking engagements about behavioral science and conversion optimization, or press materials — we'd love to hear from you.
Social & Online Presence
Bas Wouters — by the numbers.