SimCity
Challenge
Players stalling in checkout despite strong intent.
Intervention
Social proof and clearer defaults in the checkout flow.
Result
+43.4% sales without changing product or price.
Read the storyOnline Influence Consultancy
Find where people hesitate. Then fix it.
We use behavioral science to find the friction, trust leaks and unclear choices that stop people taking action.
- See what is blocking conversion
- Know what to change first
- Replace opinions with behavioral evidence
One asset. Clear priorities. Practical next steps.
Application
Apply for a free Optimization Plan
Show us the digital asset you want to improve.
Grounded in proven behavioral science
37
behavioral principles applied
1,000+
professionals applying the methodology
101,238
books sold worldwide
The real conversion problem
More traffic will not fix hesitation.
Small friction points, weak trust cues and confusing choices can stop action. The Optimization Plan identifies those moments and shows what to change first.
Behavioral leak map
- Attention leak
- Trust leak
- Ability barrier
- Competing prompt
- Decision friction
Illustrative placeholder — no measured data.
One asset at a time
Start where behavior matters most.
Website page
A single high-impact page where visitors hesitate.
Landing page
A campaign page underperforming its traffic.
Checkout
The last few steps where people quietly drop off.
Email sequence
A flow where replies or clicks are thinner than expected.
Funnel step
One decision moment inside a longer journey.
The Optimization Plan
Clear diagnosis. Ranked improvements.
Behavioral diagnosis
We identify where attention, motivation and ability break down for your visitors.
Priority fixes
You receive a ranked list of the highest-impact changes to make first.
Copy and structure guidance
We show what to say, where to say it and how to guide action.
See the output
Not vague advice. A practical blueprint.
A structural preview of the Optimization Plan — the section names and shape of what you receive.
Optimization Plan · Sample structure
One digital asset · one behavioral diagnosis · one prioritised roadmap.
- Behavioral heatmap
- Conversion leak map
- Priority matrix
- Copy improvements
- UX recommendations
- Action roadmap
A clear process
From friction to practical action.
- 1
Select the asset
You choose one page, flow or sequence to focus on.
- 2
Define the desired behavior
We agree what a successful outcome looks like.
- 3
Diagnose the friction
We map the behavioral leaks and unclear choices.
- 4
Build the Optimization Plan
We produce the diagnosis, priorities and guidance.
- 5
Review priorities together
A working session to align on what changes first.
Behavioral science, not guesswork
Design decisions need better reasons.
Proven behavioral principles
Rooted in established research, translated for digital contexts.
Practical digital experience
Applied by specialists who work on real pages and flows.
Clear implementation priorities
Focused on what to change first — not a wish list.
Proven in practice
Small changes can create large results.
bol.
Challenge
Low review volume from happy customers.
Intervention
Reframed the review request moment and lowered perceived effort.
Result
+400% reviews at almost no extra cost.
Read the storySEAT
Challenge
Qualified lead volume below expectation.
Intervention
Repositioned a call-to-action inside the customer journey.
Result
+2000% qualified leads generated.
Read the storyA strong fit when
You need clarity before another redesign.
A strong fit when
- You have traffic but weak conversion
- Teams disagree about what to change
- Your page contains too many choices
- Visitors hesitate or abandon the process
- You want priorities before spending more
Not a strong fit
- You want a generic website audit
- You only want visual styling
- You are not ready to implement improvements
Meet your behavioral expert
Turn behavioral science into action.
Bas Wouters and the Online Influence team analyze digital assets as behavioral environments. The result is a practical plan focused on clearer choices, lower friction and stronger prompts.
- Co-author of Online Influence
- Practical behavioral design methodology
- Focused on implementation, not theory
BW
Portrait placeholder
Replace with approved photo of Bas Wouters.
A PRACTICAL METHOD
A practical method. Built for real assets.
Feedback on the Online Influence methodology, from professionals who completed the Online Influence Power Course with Bas Wouters.
It gives me practical ways I can improve my homepage.
John Doorbar
Online Influence Power Course participant, 2025
This course delivers practical and easy-to-implement strategies. We have applied many principles on client websites and achieved strong results.
DJ Sprague
Online Influence Power Course participant, 2025
Reviews relate to the Online Influence Power Course delivered by Bas Wouters. They are not consultancy outcomes.
OPTIMIZATION PLAN CLIENT RESULTS
Verified case studies coming soon.
Verified Optimization Plan cases will be added here.
Optimization Plan case studies will be published once client approvals are complete.
Start with one digital asset
Find the friction stopping action.
Apply for an Optimization Plan and discover what needs to change first.
Apply for a free Optimization Plan
Every application is reviewed before confirmation.