Day 1
Build the offer
Make your value impossible to misunderstand.
- Audience and buy-now moment
- Promise and positioning
- Pricing and value stack
- Guarantee and offer structure
End result
Irresistible Offer Blueprint
Private three-day commercial buildout
Build the offer buyers choose faster.
Three days. One offer. One funnel. Turn proven expertise into clear value. Build the system that sells it.
- One clear commercial offer
- One persuasive customer journey
- One approved messaging system
- One practical launch plan
- One accountable implementation roadmap
Led by Bas Wouters. Built with behavioral science. Supported by selected specialists.
Private buildouts start at €25,000. Travel and accommodation excluded.
Application
Is this buildout right for you?
Start with two simple details. We review every application personally.
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Proven behavioral expertise
Built by people who understand decisions.
Lead facilitator
Bas Wouters
Co-author of Online Influence. Behavioral science and persuasion specialist.
Client proof · placeholder
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Case result · placeholder
One specific case result will be added once approved. A visual example of a completed client buildout will accompany it.
The real problem
More marketing cannot fix weak decisions.
A weak offer wastes every click. A confusing funnel delays every sale. More traffic only increases the leakage.
Unclear value
Buyers see what you deliver. They miss why it matters.
Weak differentiation
Your offer looks familiar. Competitors become easy alternatives.
Decision friction
Too many doubts slow action. Missing proof makes waiting safer.
Disconnected marketing
Your offer tells one story. Your funnel tells another.
What we build
One system. Built to sell clearly.
Every component supports one decision. Every decision moves buyers forward.
Offer
Promise, positioning, scope and price.
Output
Approved Offer Blueprint
Target audience
The buyer, pain and buying moment.
Output
Customer Decision Profile
Lead magnet
A valuable first buying step.
Output
Lead Magnet Concept
Funnel
The complete path toward action.
Output
Persuasive Funnel Map
Messaging
Clear words for every decision.
Output
Core Messaging System
Launch plan
Priorities, owners, tests and timing.
Output
30-Day Launch Plan
No disconnected agency deliverables. One approved commercial system.
Three days. Three decisions.
Skip months of meetings. Build everything in three days.
Day 2
Build the funnel
Make every next step feel easier.
- Lead magnet concept
- Customer journey
- Landing-page structure
- Sales and follow-up logic
End result
Persuasive Funnel Blueprint
Day 3
Build the launch
Turn decisions into immediate execution.
- Core messaging
- Campaign angles
- 30-day launch plan
- Testing and ownership
End result
Launch-Ready Commercial System
What leaves the room
See what your team receives.
Three approved commercial blueprints. Ready for implementation.
OII Buildout Deliverable
Irresistible Offer Blueprint
Online Influence Institute
Irresistible Offer Blueprint
- 1Target customer
- 2Core promise
- 3Value stack
- 4Pricing
- 5Guarantees
OII Buildout Deliverable
Persuasive Funnel Blueprint
Online Influence Institute
Persuasive Funnel Blueprint
- 1Funnel map
- 2Landing-page structure
- 3Proof placement
- 4Conversion flow
OII Buildout Deliverable
30-Day Launch Plan
Online Influence Institute
30-Day Launch Plan
- 1Weekly priorities
- 2Ownership
- 3Testing plan
- 4Measurement
Examples show the deliverable format. Every buildout is company-specific.
Who this is for
Built for proven expertise. Not untested business ideas.
This is for you
- You have proven expertise
- You sell a real service or product
- You want to strengthen one main offer
- You have customers, traffic or reach
- Decision-makers can attend
- Your team can implement quickly
This is not for you
- You still need a business idea
- You have no customer proof
- You want several funnels simultaneously
- Decision-makers cannot attend
- You only need cheap production
- You expect guaranteed revenue
One proven offer. The right decision-makers. Three focused days.
Your private build team
Work directly with Bas Wouters.
Bas leads every private buildout. Selected specialists join when needed.
- Co-author of Online Influence
- Co-founder of the Cialdini Institute
- Thousands of professionals trained
- Decades of practical experience
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Photo
Bas Wouters
Professional photograph to be placed here.
What professionals say about Bas
Trained by the same voice behind the buildout.
A great course, masterfully delivered and rich with practical insights.
Rohit
Online Influence Power Course participant, 2025
A practical way to apply so much of the science I had already learned. Bas is a true expert.
Judy Bernstein
Online Influence Power Course participant, 2025
Reviews relate to the Online Influence Power Course, not the private three-day buildout.
Why the intensive works
Decide faster. Build while aligned.
Most projects stall between meetings. This buildout keeps decisions moving.
- 1
Commercial audit
We identify the real conversion problem.
- 2
Decision-maker preparation
The right people enter prepared.
- 3
Three-day buildout
We decide and build together.
- 4
Thirty-day review
We review implementation and friction.
The three days are for building. Basic discovery happens beforehand.
What launch-ready means
Clear decisions. Approved assets. Defined ownership.
Included
- Offer architecture
- Funnel structure
- Core messaging
- Implementation priorities
- Team ownership
- Testing roadmap
Not automatically included
- Technical development
- Final visual design
- Advertising management
- Complete campaign production
- Custom software development
Additional execution can be quoted separately.
Build Completion Guarantee
Leave with the system. Or we keep working.
If agreed deliverables remain unfinished, we continue remotely. No additional professional fee applies.
Decision-makers attend
Required assets arrive beforehand
Feedback happens during the buildout
The agreed scope stays unchanged
This protects you from unfinished strategy.
The investment
Private buildouts start at €25,000.
For one company. One core offer. One persuasive funnel. Travel, accommodation and applicable taxes are excluded.
Starting at
From €25,000
Travel and accommodation excluded.
Included
- Commercial audit
- Three full build days
- Bas and selected specialists
- Offer architecture
- Funnel architecture
- Messaging direction
- Launch roadmap
- AI prompt suite
- Team handover
- Thirty-day review
- Build Completion Guarantee
Compare
The traditional route
- Several agencies
- Months of meetings
- Separate deliverables
- Repeated approval rounds
- Unclear ownership
The private buildout
- One specialist team
- Three focused days
- One connected system
- Immediate decisions
- Clear ownership
Every buildout requires three full days. Availability depends on team capacity.
Frequently asked questions
Know exactly what you are buying.
What happens next
Apply first. Commit after fit.
- 1
Submit your application
Tell us what you want built.
- 2
Discuss fit and scope
We assess the challenge and team.
- 3
Receive the proposal
You receive scope, timing and price.
No payment is required during application.
Apply for a private buildout
Stop adding tactics. Build the commercial system.
Bring one proven offer. Leave with one connected system.
From €25,000. Travel and accommodation excluded.
Apply for a private buildout
Every application is reviewed personally.
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