Online Influence InstituteFree access

Online Influence AI Lab

Use AI with more behavioral intelligence.

Learn how AI and behavioral science work together to create clearer communication, stronger experiences and better decisions.

  • Apply AI to real communication challenges
  • Use behavioral principles inside your prompts
  • Learn through practical experiments and examples

Free access. Practical learning. No AI hype.

Application

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Enter the OII AI Lab and start with the first practical lessons.

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Built on proven behavioral science

37
behavioral principles
1,000+
professionals in the network
New
practical lessons added regularly

Inside the Lab

Learn by seeing. Then testing.

A preview of how the OII AI Lab combines lessons, prompts and applied experiments in one workspace.

OII AI Lab · Preview

Current lesson

Turn a vague brief into a behavior-shaped prompt.

A short lesson followed by a practical assignment you can run inside your own AI tool.

Prompt template

"Rewrite this message so the reader knows what to do next, why it matters, and how little effort it takes."

Example result

A short before/after comparison shows how the rewrite guides the reader into action.

Preview the Lab →

Built for practical use

Less theory. More useful experiments.

Practical lessons

Short explanations built around real professional situations.

Behavioral prompt design

Learn how ability, motivation and prompts improve AI output.

Cases and breakdowns

See how AI and psychology influence digital decisions.

Tools and templates

Use practical structures instead of starting from an empty screen.

Explore the Lab

Start with the challenge you face.

AI and persuasive communication

Craft AI-generated messages that respect attention and guide decisions.

Explore this path

AI and conversion

Apply behavioral principles to funnel copy, product flows and follow-ups.

Explore this path

AI and behavioral design

Use AI to prototype interventions and test them before you ship.

Explore this path

Your next small step

Learn something. Test it immediately.

  1. 1

    Choose a lesson

    Pick the shortest lesson relevant to what you're working on.

  2. 2

    See the principle

    Read the behavioral idea behind the technique.

  3. 3

    Run the experiment

    Use the provided prompt or template inside your own tool.

  4. 4

    Improve the result

    Compare, adjust and keep what works.

Built for professionals

For people shaping digital behavior.

Marketers

Sharper messaging, clearer calls to action, more thoughtful funnels.

Communication professionals

Words that respect the reader and still move them to act.

UX and digital teams

Behavioral reasoning applied to flows, forms and defaults.

Consultants

A shared vocabulary that clients can apply between engagements.

Trainers

Tested exercises and prompts to reuse inside your own programs.

HR and recruitment

Clearer communication that helps candidates make good decisions.

The thinking behind the Lab

AI changes tools. Psychology explains people.

The OII AI Lab combines practical AI experimentation with established behavioral science. The goal is not more content. The goal is better decisions and better human outcomes.

  • Built on proven behavioral principles
  • Developed through practical experimentation
  • Focused on ethical influence
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Latest Lab resources

Ideas you can test today.

Editable placeholder resources — will be replaced with real lessons, prompts and case breakdowns.

Lesson

Turning a brief into a prompt

A four-step pattern for behavior-shaped prompts.

Open the resource →Prompt breakdown

Rewriting a fuzzy CTA

Where the behavioral leverage sits in a single sentence.

Open the resource →Experiment

Defaults inside AI conversations

Small nudges that keep users on the productive path.

Open the resource →

WHAT PROFESSIONALS SAY ABOUT THE METHODOLOGY

Practical behavioral science, applied online.

The Online Influence Power Course helps you understand how to design behavior online and help people make better decisions.

Leopold Ajami

Online Influence Power Course participant, 2025

Review of the Online Influence Power Course. Not a review of the AI Lab.

Read all 37 Online Influence Power Course reviews

AI LAB REVIEWS

Early Lab reviews coming soon.

Verified AI Lab reviews will be added here once collected.

Reserved for verified AI Lab participant feedback.

Enter the OII AI Lab

Start testing smarter AI today.

Get free access to practical lessons, behavioral tools and experiments you can apply immediately.

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Free access. No AI hype. Leave whenever you choose.

Free access. No AI hype. Leave whenever you choose. View our Privacy Policy.