Online Influence Recordings

Watch Online Influence in action.

Practical conversations, masterclasses and breakdowns about behavior, AI, marketing and better decisions.

Why defaults decide almost everything

A 22-minute breakdown of how the option people don't pick still shapes the outcome — and how to design defaults ethically.

Redesign one default this week to lift completion without pushing harder.

Rewrite one production prompt today using the four-part behavioral pattern.

The Online Influence Newsletter

New ideas, recordings and tools. Sent once every three weeks.