# Online Influence Institute

> Practical behavioral science, AI and digital persuasion insights for teams that want to make better, more ethical decisions online.

Online Influence Institute studies and applies behavioral science, AI and digital persuasion to help teams understand why people act — or hesitate — online. Founded by Bas Wouters, the site offers a newsletter, keynotes, training, consultancy and partner programs built around proven psychological principles and real-world case studies.

## Pages

- [Home](/): Join the Online Influence newsletter and explore services, methodology and proof points.
- [About Bas Wouters](/about): Bas Wouters, founder of Online Influence Institute, international bestselling author, keynote speaker and behavioral science expert. Press, podcast and media information.
- [Speaking & Training](/speaking-training): Practical behavioral-science keynotes, masterclasses and training programs for teams. Apply for a free masterclass.
- [Consultancy](/consultancy): Behavioral-science consultancy to find where people hesitate on your digital assets and fix it. Apply for a free Optimization Plan.
- [OII Free AI Lab](/free-lab): Free lessons, prompts and experiments that combine AI with behavioral intelligence.
- [Private Three-Day Buildout](/mastermind): A private three-day commercial buildout with Bas Wouters to create one offer, one funnel and one launch-ready system.
- [Partner Network](/partners): Information about the certified Online Influence partner network for consultants and trainers, plus the waitlist to apply.
- [Online Influence Power Course Reviews](/reviews/online-influence-power-course): Verified participant reviews and ratings for the live Online Influence Power Course delivered by Bas Wouters.